Breathe the Fullness of Life
Filling homes with Healthy Air is Aprilaire’s mission, but improving peoples’ quality of life is their calling. The pandemic magnified the need for an all-in-one Healthy Air solution. Combining Aprilaire’s award-winning products into a single bundle would help national sales partners share the physical, mental, and emotional benefits of Healthy Air for their customers.
Selling Healthy Air During a Global Pandemic…without Pandering
Launching an all-in-one Healthy Air solution during a pandemic known to cause respiratory distress proved to be a very delicate operation. We wanted to make the invisible visible, shining a light on the notion that Aprilaire cares about its customers, positioning the brand as coming from a place of concern without neglecting its expertise.
Healthy Air Is on the Way
After learning about this offering and the opportunities it afforded, we tested a messaging strategy that would resonate throughout various B2B and B2C channels, reaching sales partners and end-consumers alike.