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BLOG ARTICLES
Retire the Old Playbook: How to Reach Gen Z
Gen Z is reshaping how brands engage, which is vital for marketers trying to continuing to create meaningful campaign success.
The Top 5 Consensus Digital Marketing Trends and Predictions for 2023
We looked at all those digital marketing trends and predictions for 2023 and condensed them into a single think piece so you don’t have to. You’re welcome.
Our Complete Guide to Running a Successful Brand Ambassador Program
We take you through how to initiate and operate a brand ambassador partnership for you or your clients.
How Brands Can Protect Themselves from Misinformation
We take a look at the relationship between brands and misinformation and what marketers can do to protect their work.
Are Instagram Hashtags Still #Cool?
The secret is out: Hashtags, per Instagram chief Adam Mosseri, are still primarily used in conjunction with their original purpose, which started as a way to categorize and...
How to Determine Your Brand’s Target Audience
Are you marketing to the right audience in your organic and paid social efforts? Even well-established brands struggle to find their voice among different audiences, often...
Brand Activism: Taking a Stand on Social Justice Issues
Brands tackling social justice issues isn’t a new or innovative concept. However, since the start of the pandemic, brand activism appears to have taken a more prominent role...
3 Things to Know Before Creating a Channel-Specific Social Media Strategy
Should your social media strategy take more of a channel-specific approach? The short answer: Yes…
Our 4 Best Practices for Creating Technical Blog Content for Clients
As a copywriter I’ve been assigned some blogs that are fairly technical in nature. This is something we’re quite familiar with! Between satisfying our clients’ needs and...
5 Types of Marketing CTAs – What’s the Right Call?
What is a CTA? Consumers are often overwhelmed with posts, ads, and emails prompting them to take some sort of action. In most cases, the goal of these prompts can be...
Let’s Get Social: Your Guide to Managing Your Brand’s Community
Are you being social on social media? While you may have a bulletproof content strategy and unwavering posting cadence, that alone isn’t enough in today’s…
Creative Content Strategy: How Attention and Emotion Drive Results
When it comes to digital marketing, great creative content can make a huge difference. But what is it that turns good creative content into great creative content? That, of...
How TikTok and Instagram Reels Can “Feed” Into Your Marketing Strategy
Since the introduction of Reels, people have drawn comparisons between this new platform and TikTok—which has our clients wondering which of these they should be using to...
Instagram Adds New ‘Shop’ Feature
Instagram has done it again and will be rolling out a new shop feature on the explore feed within the platform. This update will now feature and showcase a full range of...
A Stamp of Approval: Why UGC is Crucial In The Wake of COVID
COVID has forced brands to shift their content strategies in a very big way because now more than ever, they have to meet their customers where they are. Today, this means...
4 Crisis Management Considerations for Marketers Thanks to COVID.
The situation that we’re all facing in light of COVID-19 is one that we were unprepared for and are still grappling with as we try to understand and acclimate to this new...