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BLOG ARTICLES

Brand Activism: Taking a Stand on Social Justice Issues

Brand Activism: Taking a Stand on Social Justice Issues

Brands tackling social justice issues isn’t a new or innovative concept. However, since the start of the pandemic, brand activism appears to have taken a more prominent role in the cultural zeitgeist, attempting to ease stress or provide solutions during what many...

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How to Determine Your Brand’s Target Audience

How to Determine Your Brand’s Target Audience

Are you marketing to the right audience in your organic and paid social efforts? Even well-established brands struggle to find their voice among different audiences, often getting lost between demographics due to unclear targeting and an outdated TOV (tone of voice)....

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Are Instagram Hashtags Still #Cool?

Are Instagram Hashtags Still #Cool?

The secret is out: Hashtags, per Instagram chief Adam Mosseri, are still primarily used in conjunction with their original purpose, which started as a way to categorize and organize content on the...

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