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Our Complete Guide to Running a Successful Brand Ambassador Program

We take you through how to initiate and operate a brand ambassador partnership for you or your clients.

5 Ways Brands Are Getting Their Best Customers to Engage with Them

We share the top 5 ways that brands on social media encourage their audiences to hit like, comment, and share.

Are Instagram Hashtags Still #Cool?

The secret is out: Hashtags, per Instagram chief Adam Mosseri, are still primarily used in conjunction with their original purpose, which started as a way to categorize and organize content on the channel. Over the years, we’ve discovered tags are...

How to Determine Your Brand’s Target Audience

Are you marketing to the right audience in your organic and paid social efforts? Even well-established brands struggle to find their voice among different audiences, often getting lost between demographics due to unclear targeting and an outdated...

3 Things to Know Before Creating a Channel-Specific Social Media Strategy

Should your social media strategy take more of a channel-specific approach? The short answer: Yes. However, creating channel-specific content isn’t that simple. In fact, the same reasons suggesting you should create a channel-specific social media...