It seems like the entire world is ‘all in’ on AI, including the newest Master of Prompt Engineering, ChatGPT. But agencies and creatives have been wary—and for good reason. So, we’re here to set the record straight. The rise of artificial intelligence is nothing to fret about.
“ChatGPT works by predicting the next word in a sentence based on the preceding words through a technique called attention—by focusing on specific parts of input text to generate responses—to generate highly accurate and coherent responses to text-based prompts.”
– Nick Bogaert, Board of Innovation
Trust us, we did the research and discovered the wealth of ways that the ChatGPT language model helps streamline the creative process, kickstart brainstorms, and much more.
You heard it here first! AGAIN Interactive is ‘all in’ on OpenAI’s generative pre-trained transformer (or GPT).
Our initials are ‘AI,’ after all.
CHATGPT, IF YOU PLEASE
Like all new platforms and tools, there are benefits and pitfalls to keep in mind as you navigate and prompt ChatGPT’s powerful, unique neural network.
Offering ‘highly accurate and coherent responses’ is just one ChatGPT convenience, but there are more benefits to this AI tool where that came from.
- Streamlines processes: Meet your go-to gadget for trendspotting, brainstorming, and efficient execution.
- Speeds things up: Skip to the good part. Like your own ‘Click’ (2006) remote, ‘fast forward’ through ideation and troubleshooting, and put your all into creative concepting.
- Solves creative concerns: Tackle problems and use ChatGPT to analyze and outline smart solutions.
- Sparks collaboration: Get conversations started. Seek beneficial recommendations that boost engagement, foster flair, and prioritize teamwork.
- Starts an archive: Easily track thoughts and revisit promising prompts—ChatGPT stores conversations for your convenience.
Despite its conveniences, ChatGPT possesses the natural capacity to fall short of expectations.
Consider the following drawbacks when prompting this AI tool:
- ChatGPT is capable of ‘crying wolf’: Make fact-checking part of your process! With no sense of truth, plagiarism and false facts can be common.
- ChatGPT requires extensive training: Patience is a virtue. Prompt accordingly and clearly to improve response accuracy.
- ChatGPT is notoriously ‘creatively oblivious’: Pitfalls, like a lack of creativity and inability to mimic the work of seasoned creatives, keep us in control. For a smarter start, use categories or well-known characters to prompt ChatGPT in the right direction. Then, edit accordingly.
IS CHATGPT FOR ME?
Come one, come all! From account managers and strategists to copywriters and designers, ChatGPT proves its power—improving and streamlining content creation across the board.
USE CASE: ACCOUNT TEAM ACCOUNTABILITY
ChatGPT serves as a useful marketing assistant for account managers looking to:
AI helps you work smarter—not harder. Leverage ChatGPT to kickstart brainstorms, define objectives, create outlines, generate keywords, effectively communicate, stay up on trends, and improve speed.
USE CASE: SMART, STRATEGIC SCHEMES
ChatGPT serves as a strategic partner for strategists looking to:
- Conduct research
- Build custom content strategy decks
- Unlock SEO keywords
- Organize data
Prompt AI to help kickstart strategic thinking. With ChatGPT, you can track industry trends, curate competitor lists, uncover insights, optimize messaging, and end creative blocks.
USE CASE: COPY CONSIDERATIONS
‘All in’ on AI or not, always write with your wits about you!
Copywriters can leverage ChatGPT to:
- Nail character counts
- Inspire ideas
- Proof to perfection
- Digest research
USE CASE: GRAPHIC GOAL-GETTING
Though ChatGPT is a text-focused tool, it still offers a wealth of benefits for designers.
AI helps visual creatives:
AI is altering the industry…and it’s time to embrace it—no matter your role or creative goal!
BEST WAYS TO USE CHATGPT
Dive into your new ‘director’ role with these ChatGPT best practices in mind.
- Speak with simplicity: AI is always learning and a known rule follower. Using simple, basic language when prompting to improve outcomes.
- Invite irrationality: Trust AI to make sense of your most irrational ideas. Don’t be afraid to embrace subjectivity in hopes of creating a logical path forward.
- Patience yields perfection: Embrace imperfection, dote on details, and play with prompting to guide ChatGPT on the right track.
AI AT AGAIN INTERACTIVE
Coincidence? We think not!
Forego your fears and embrace the power of artificial intelligence. Learn, earn, and grow with the right creative partner, and let AGAIN Interactive help you connect, engage, and excite your best audiences in new ways.
Ready to create with us? Drop us a line at firstname.lastname@example.org for more.
Samanth Sekora—a member of the creative team here at AGAIN— is a cutting-edge writer and lover of all things social. When she's not typing away, you might find Samantha off doing some of her favorite things, like roller skating and antiquing. All while sporting her signature sunflower pin.