Our ideas turn into outlines. Our outlines turn into drafts. Our drafts turn into insights, curated fresh for you from the minds here at AGAIN Interactive.
Are Instagram Hashtags Still #Cool?
The secret is out: Hashtags, per Instagram chief Adam Mosseri, are still primarily used in conjunction with their original purpose, which started as a way to categorize and organize content on the channel.
Brand Activism: Taking a Stand on Social Justice Issues
Brands tackling social justice issues isn’t a new or innovative concept. However, since the start of the pandemic, brand activism appears to have taken a more prominent role in the cultural zeitgeist, attempting to ease stress or provide solutions during what many brands have called ”these unprecedented times.” But is it all falling on deaf ears?
How to Determine Your Brand’s Target Audience
Are you marketing to the right audience in your organic and paid social efforts? Even well-established brands struggle to find their voice among different audiences, often getting lost between demographics due to unclear targeting and an outdated TOV (tone of voice).
3 Things to Know Before Creating a Channel-Specific Social Media Strategy
Creating a channel-specific social strategy should pay dividends. However, it will require a lot of research, clarity, and—most importantly—patience. Here are 3 things you need to know before taking your strategy to the next level.
Our 4 Best Practices for Creating Technical Blog Content for Clients
As a copywriter I’ve been assigned some blogs that are fairly technical in nature. This is something we’re quite familiar with! Between satisfying our clients’ needs and keeping their audience in mind, we know there’s a lot to think about outside of the writing itself.
5 Types of Marketing CTAs – What’s the Right Call?
Consumers are often overwhelmed with posts, ads, and emails prompting them to take some sort of action. In most cases, the goal of these prompts can be anything from collecting contact information, signing up for a newsletter, purchasing a product or service, or sharing original content.
Let’s Get Social: Your Guide to Managing Your Brand’s Community
Are you being social on social media? While you may have a bulletproof content strategy and unwavering posting cadence, that alone isn’t enough in today’s digital world.
Creative Content Strategy: How Attention and Emotion Drive Results
When it comes to digital marketing, great creative content can make a huge difference. But what is it that turns good creative content into great creative content? That, of course, might be subjective.
How TikTok and Instagram Reels Can “Feed” Into Your Marketing Strategy
Which platform better aligns with your company’s marketing goals: TikTok or Instagram Reels? You’d be surprised to know that, by leveraging both, you could exceed your strategy goals far beyond your original projections!
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Instagram Adds New ‘Shop’ Feature
Instagram has done it again and will be rolling out a new shop feature on the explore feed within the platform.
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A Stamp of Approval: Why UGC is Crucial In The Wake of COVID
Are you using #UGC to your advantage? Our Senior Account Director Alison Hinz details the importance of UGC and influencer marketing in the wake of the coronavirus pandemic, highlighting just how these efforts can help brands secure purchasing, build relationships, and much more.
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4 Crisis Management Considerations for Marketers Thanks to COVID.
This past month, everyone’s lives were flipped upside down. The change not only affected our personal lives, but our work lives and our brands too. Our Account Director Ali put together a great piece for companies and marketers alike to help you navigate this crisis.
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