Gear Up for Great social campaign

Office supplies are a workplace necessity that are often overlooked, but not for Office Depot’s core consumer audience—Gear Lovers—who depend on them to accomplish greatness.

Highlighting That New Gear Feeling

There’s an undeniable feeling of satisfaction Gear Lovers get when writing with a brand new pen or labeling a new set of notebooks. In re-launching Office Depot’s digital presence, we attempted to hone in on this insight, bringing an element of fun to the brand’s content strategy in the process.

192% growth
in followers

65% increase
in overall
engagement

Elevating Office Supplies to a New Level of Greatness

We made office gear the heroes of Office Depot’s digital presence by playing with bold colors, clever compositions, and compelling copywriting. The goal was to bring an element of fun to social, turning seemingly ordinary office gear into the great gear heroes this audience views them to be.