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To raise awareness for Panasonic’s partnership with the New York Yankees, we recommended an engaging content strategy meant to solidifying the brand as a premium men’s shaving and grooming brand among sports fans.
The New York Yankees are a highly respected, legendary brand traditionally known for their professional, clean-cut look. Panasonic Grooming products are known for superb quality, offering both power and precision for men who want to look and feel their best each day. Our goal was to highlight the similarities between these two iconic brands, influencing purchase behavior among professional consumers.
We introduced a mix of content elements designed to make Panasonic Grooming products the heroes of each post, often including clever phrases targeted toward men. Adding an extra layer of storytelling to our content strategy, we interviewed professional barbers in the Bronx to explore the relationship between grooming and baseball. This gave birth to our #BronxBarbers content series—a play on the Yankees’ long standing “Bronx Bombers” nickname.