Carbona®

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Performance Under Pressure Video Campaign

To better educate customers about Carbona, we created multiple highly engaging, snackable video campaigns designed to help its audience take on stains, conquer messes, and celebrate life’s many cleaning victories with Carbona, the right cleaning products for the worst messes.

Coming in Clutch

Have you ever been in a rush only to accidentally spill something on the carpet or down your shirt? We have, and for some reason, it always seems to dial up the pressure just a bit more. Operating under this insight, we wanted to convey how Carbona products work best under pressure, coming in clutch when it’s crunch time.

Smelly Open House

10.6MM
IMPRESSIONS

4.1MM
VIDEO VIEWS

Messy Kid

Dialing Up the Drama

Using video content that dramatized poorly-timed stains, we used point-of-view videography to put people in the shoes of those experiencing stain disasters, highlighting product convenience, efficacy, and functionality in relatable, high-pressure moments.

Lucky Jersey

Vacation Gift

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