Office Depot® Office Max®
Gear Up for Great social campaign
Office supplies are a workplace necessity that are often overlooked, but not for Office Depot’s core consumer audience—Gear Lovers—who depend on them to accomplish greatness.
Highlighting That New Gear Feeling
There’s an undeniable feeling of satisfaction Gear Lovers get when writing with a brand new pen or labeling a new set of notebooks. In re-launching Office Depot’s digital presence, we attempted to hone in on this insight, bringing an element of fun to the brand’s content strategy in the process.
Elevating Office Supplies to a New Level of Greatness
We made office gear the heroes of Office Depot’s digital presence by playing with bold colors, clever compositions, and compelling copywriting. The goal was to bring an element of fun to social, turning seemingly ordinary office gear into the great gear heroes this audience views them to be.