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TikTok for Business: Ideate, Produce, Optimize, and Go Viral

TikTok for Business: Ideate, Produce, Optimize, and Go Viral

by Noelle Pagliei | Mar 27, 2024 | Best Practices, Branding, Creative, Research, Social Media

Blink. That’s how little time your brand has to capture the attention of today’s consumers on TikTok.   Per the platform’s best practices, the first three to six seconds of a TikTok video are critical to keeping watchers engaged, with 50% of total impact occurring...
Picture Perfect: A Product Shot Is Worth a Thousand Words

Picture Perfect: A Product Shot Is Worth a Thousand Words

by Noelle Pagliei | Dec 13, 2023 | Branding, Creative

They say a picture is worth a thousand words. For brands today, just one picture can be the difference between thousands of words…and dollars.   In the age of social media, we live life in photos—endlessly scrolling through friends’ travel photos and aesthetic ‘before...

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