Blink. That’s how little time your brand has to capture the attention of today’s consumers on TikTok. Per the platform’s best practices, the first three to six seconds of a TikTok video are critical to keeping watchers engaged, with 50% of total impact occurring...
10,000. That’s, on average, how many ads are being seen by today’s consumers each and every day. Take a moment and think: How many of those ads do you actually remember? As the digital landscape evolves, we are becoming less and less affected by ads—not because...
Marketing is not a one-size-fits-all approach. Just as brands have adapted their marketing efforts to better reach Gen Z—and plan to implement shifts aimed at improving future connections among Gen Alpha—it takes a distinct approach to keep Millennials feeling heard...
From smartphones to smart TVs, using virtual assistants like Siri, Cortana, and Alexa to conduct web searches has become a normal occurrence for many consumers. It’s a faster, easier, and more convenient way for them to search for what they’re looking for online, and...
Younger generations are feeling trapped in a state of arrested development, seeking comfort in times when social media and many of today’s global issues were seemingly non-existent. Similarly, traditional milestones, like buying a house or finding a job, have become...
Social media has always been a way to stay connected with friends and family, share data and information, meet like-minded people, build a business or platform, find your creative voice, and more—the possibilities are endless. Most importantly, it’s been a way to...