Each year unveils new insights as marketers reflect back on the past in preparation for the future. This year is no different, with a new set of digital marketing trends and predictions for 2023 being released from top-tier industry publications, platforms, and...
Do you think your brand could benefit from a strong and collaborative brand ambassador strategy? Well, we at AGAIN Interactive know exactly how to help you implement this from start to finish. Our expertise and insights will guide you through creating a successful and...
Misinformation is not a new concept. In fact, due to human error, it’s likely that the effects of misinformation existed long before the printing press was even invented. However, with the ability to consume, share, and offer opinions on any piece of information on...
The secret is out: Hashtags, per Instagram chief Adam Mosseri, are still primarily used in conjunction with their original purpose, which started as a way to categorize and organize content on the channel. Over the years, we’ve discovered tags are not necessarily used...
Are you marketing to the right audience in your organic and paid social efforts? Even well-established brands struggle to find their voice among different audiences, often getting lost between demographics due to unclear targeting and an outdated TOV (tone of voice)....
Should your social media strategy take more of a channel-specific approach? The short answer: Yes. However, creating channel-specific content isn’t that simple. In fact, the same reasons suggesting you should create a channel-specific social media strategy—platform...
