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Social Media Strategy: Crafting a Master Playbook to Inform How Brands Walk and Talk

Social Media Strategy: Crafting a Master Playbook to Inform How Brands Walk and Talk

by Samantha Sekora | Jun 21, 2024 | Best Practices, Branding, Creative, Featured 2, Research, Social Media

Can you hear your brand’s voice inside your head? While that oftentimes may be cause for concern, don’t panic—it’s just another sign that you’re a social media strategy guru, a fantastic marketer, and a creative thinker!  Knowing how your brand walks and talks is...
The Death of Google and Why Search Has Moved to Social

The Death of Google and Why Search Has Moved to Social

by Tara Byrne | Jun 12, 2024 | Best Practices, Featured 3, Research, Social Media

The days of telling people to “just Google it” are slowly dwindling. In short, search is going social.  Over the last few years, social media has grown to become the go-to search engine for younger generations. By offering unparalleled discoverability, it’s no wonder...
Marketing Victories vs. Flops: A Look into What Makes a Successful Digital Marketing Campaign

Marketing Victories vs. Flops: A Look into What Makes a Successful Digital Marketing Campaign

by Caitlyn Huguenel | Jun 3, 2024 | Best Practices, Creative, Featured 4, Research, Social Media

There are two types of marketers today: Gamblers and Leaders. Gamblers take shots in hopes that their campaign goes viral—while leaders look to build genuine, impactful campaigns that evoke strong emotions from their audience.  Campaigns like this are often led by...
Digital Opportunities in Out-of-Home (OOH) Advertising

Digital Opportunities in Out-of-Home (OOH) Advertising

by Alison Hinz | Apr 9, 2024 | Best Practices, Branding, Creative, Research

What do billboards, bus shelters, street furniture, and airports have in common? They’re meccas for out-of-home (OOH) advertising!  OOH advertising is just as it sounds—advertising that happens outside of a consumer’s home. While not entirely new, this centuries-old...
TikTok for Business: Ideate, Produce, Optimize, and Go Viral

TikTok for Business: Ideate, Produce, Optimize, and Go Viral

by Noelle Pagliei | Mar 27, 2024 | Best Practices, Branding, Creative, Research, Social Media

Blink. That’s how little time your brand has to capture the attention of today’s consumers on TikTok.   Per the platform’s best practices, the first three to six seconds of a TikTok video are critical to keeping watchers engaged, with 50% of total impact occurring...
Going OTT: 5 Streaming Ad Units to Incorporate into Your Marketing Strategy

Going OTT: 5 Streaming Ad Units to Incorporate into Your Marketing Strategy

by Samantha Sekora | Mar 13, 2024 | Best Practices, Branding, Creative

Over-the-top (OTT) advertising: You know it. You love it. But, if you’ve yet to get acquainted with this game-changer, allow us to introduce you.   Now that you’re all friendly and familiar with what OTT advertising is, you might be wondering how your brand can make...
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