Can you hear your brand’s voice inside your head? While that oftentimes may be cause for concern, don’t panic—it’s just another sign that you’re a social media strategy guru, a fantastic marketer, and a creative thinker! Knowing how your brand walks and talks is...
What do billboards, bus shelters, street furniture, and airports have in common? They’re meccas for out-of-home (OOH) advertising! OOH advertising is just as it sounds—advertising that happens outside of a consumer’s home. While not entirely new, this centuries-old...
Blink. That’s how little time your brand has to capture the attention of today’s consumers on TikTok. Per the platform’s best practices, the first three to six seconds of a TikTok video are critical to keeping watchers engaged, with 50% of total impact occurring...
Streaming is in. Linear is out. After all, linear TV viewership dropped below 50% during the summer of 2023—an all-time low. So, to maintain connections with watchers around the world, brands are shifting their strategy, taking their advertising efforts...
Over-the-top (OTT) advertising: You know it. You love it. But, if you’ve yet to get acquainted with this game-changer, allow us to introduce you. Now that you’re all friendly and familiar with what OTT advertising is, you might be wondering how your brand can make...
Marketing is not a one-size-fits-all approach. Just as brands have adapted their marketing efforts to better reach Gen Z—and plan to implement shifts aimed at improving future connections among Gen Alpha—it takes a distinct approach to keep Millennials feeling heard...
![The Magic of Millennial Marketing [Infographic]](https://againinteractive.com/wp-content/uploads/2024/02/Millennial-header-1080x630.png)