Are ‘Likes’ really the most important measure of brand success on social media? We’ve certainly been conditioned to believe it’s true. But anyone—be it a regular person, celebrity, influencer, brand, etc.—can garner a lot of Likes on social. Even an egg can earn 55.5...
The days of telling people to “just Google it” are slowly dwindling. In short, search is going social. Over the last few years, social media has grown to become the go-to search engine for younger generations. By offering unparalleled discoverability, it’s no wonder...
Younger generations are feeling trapped in a state of arrested development, seeking comfort in times when social media and many of today’s global issues were seemingly non-existent. Similarly, traditional milestones, like buying a house or finding a job, have become...
What is influencer marketing? At its core, Sprout Social defines an influencer as “someone in your niche or industry with sway over your target audience.” Current Influencer Marketing Trends Over the years, we’ve seen influencers take many forms before settling into...
Gen Z is the largest generation in the world. They’ve grown up with social media and have seen the changing of the digital marketing landscape firsthand, making them highly discerning consumers who can easily spot buzzwords, false advertising, or inauthenticity....
