Younger generations are feeling trapped in a state of arrested development, seeking comfort in times when social media and many of today’s global issues were seemingly non-existent. Similarly, traditional milestones, like buying a house or finding a job, have become...
What is influencer marketing? At its core, Sprout Social defines an influencer as “someone in your niche or industry with sway over your target audience.” Current Influencer Marketing Trends Over the years, we’ve seen influencers take many forms before settling into...
Gen Z is the largest generation in the world. They’ve grown up with social media and have seen the changing of the digital marketing landscape firsthand, making them highly discerning consumers who can easily spot buzzwords, false advertising, or inauthenticity....
