The secret is out: Hashtags, per Instagram chief Adam Mosseri, are still primarily used in conjunction with their original purpose, which started as a way to categorize and organize content on the channel. Over the years, we’ve discovered tags are not necessarily used...
Are you marketing to the right audience in your organic and paid social efforts? Even well-established brands struggle to find their voice among different audiences, often getting lost between demographics due to unclear targeting and an outdated TOV (tone of voice)....
Should your social media strategy take more of a channel-specific approach? The short answer: Yes. However, creating channel-specific content isn’t that simple. In fact, the same reasons suggesting you should create a channel-specific social media strategy—platform...
As a copywriter I’ve been assigned some blogs that are fairly technical in nature. This is something we’re quite familiar with! Between satisfying our clients’ needs and keeping their audience in mind, we know there’s a lot to think about outside of the writing...
What is a CTA? Consumers are often overwhelmed with posts, ads, and emails prompting them to take some sort of action. In most cases, the goal of these prompts can be anything from collecting contact information, signing up for a newsletter, purchasing a product or...
When it comes to digital marketing, great creative content can make a huge difference. But what is it that turns good creative content into great creative content? That, of course, might be subjective. However, one thing is for sure, creativity is all about making...
