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Are Instagram Hashtags Still #Cool?

Are Instagram Hashtags Still #Cool?

by Samantha Sekora | May 17, 2022 | Best Practices, Social Media

The secret is out: Hashtags, per Instagram chief Adam Mosseri, are still primarily used in conjunction with their original purpose, which started as a way to categorize and organize content on the channel. Over the years, we’ve discovered tags are not necessarily used...
How to Determine Your Brand’s Target Audience

How to Determine Your Brand’s Target Audience

by Samantha Sekora | Apr 18, 2022 | Best Practices

Are you marketing to the right audience in your organic and paid social efforts? Even well-established brands struggle to find their voice among different audiences, often getting lost between demographics due to unclear targeting and an outdated TOV (tone of voice)....
Let’s Get Social: Your Guide to Managing Your Brand’s Community

Let’s Get Social: Your Guide to Managing Your Brand’s Community

by Samantha Sekora | Aug 20, 2021 | Social Media

Are you being social on social media? While you may have a bulletproof content strategy and unwavering posting cadence, that alone isn’t enough in today’s digital world. To build stronger relationships with your current and future consumers and increase brand...

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