Since the introduction of Reels, people have drawn comparisons between this new platform and TikTok—which has our clients wondering which of these they should be using to bolster their brands. We say, why choose one? Reels and TikTok allow users to create and share...
Instagram has done it again and will be rolling out a new shop feature on the explore feed within the platform. This update will now feature and showcase a full range of shoppable items within the feed, turning it into an in-app shopping destination where shoppers can...
COVID has forced brands to shift their content strategies in a very big way because now more than ever, they have to meet their customers where they are. Today, this means figuring out how to relate to customers as they become more and more accustomed to this “new...
The situation that we’re all facing in light of COVID-19 is one that we were unprepared for and are still grappling with as we try to understand and acclimate to this new normal. Not only are we having to make huge adjustments personally, but we’re also having to make...
