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A Stamp of Approval: Why UGC is Crucial In The Wake of COVID

A Stamp of Approval: Why UGC is Crucial In The Wake of COVID

by Alison Hinz | May 11, 2020 | Best Practices, Social Media

COVID has forced brands to shift their content strategies in a very big way because now more than ever, they have to meet their customers where they are. Today, this means figuring out how to relate to customers as they become more and more accustomed to this “new...
4 Crisis Management Considerations for Marketers Thanks to COVID.

4 Crisis Management Considerations for Marketers Thanks to COVID.

by Alison Hinz | Apr 3, 2020 | Best Practices, Social Media

The situation that we’re all facing in light of COVID-19 is one that we were unprepared for and are still grappling with as we try to understand and acclimate to this new normal. Not only are we having to make huge adjustments personally, but we’re also having to make...

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