Digital marketing has changed over the past decade, creating two types of marketers—those who count their social followings and those who make their marketing count. By addressing these top pain points for modern marketers, stakeholders can position themselves as...
Each year unveils new insights as marketers reflect back on the past in preparation for the future. This year is no different, with a new set of digital marketing trends and predictions for 2023 being released from top-tier industry publications, platforms, and...
Misinformation is not a new concept. In fact, due to human error, it’s likely that the effects of misinformation existed long before the printing press was even invented. However, with the ability to consume, share, and offer opinions on any piece of information on...
Brands tackling social justice issues isn’t a new or innovative concept. However, since the start of the pandemic, brand activism appears to have taken a more prominent role in the cultural zeitgeist, attempting to ease stress or provide solutions during what many...
Should your social media strategy take more of a channel-specific approach? The short answer: Yes. However, creating channel-specific content isn’t that simple. In fact, the same reasons suggesting you should create a channel-specific social media strategy—platform...
