Can you hear your brand’s voice inside your head? While that oftentimes may be cause for concern, don’t panic—it’s just another sign that you’re a social media strategy guru, a fantastic marketer, and a creative thinker! Knowing how your brand walks and talks is...
Streaming is in. Linear is out. After all, linear TV viewership dropped below 50% during the summer of 2023—an all-time low. So, to maintain connections with watchers around the world, brands are shifting their strategy, taking their advertising efforts...
Over-the-top (OTT) advertising: You know it. You love it. But, if you’ve yet to get acquainted with this game-changer, allow us to introduce you. Now that you’re all friendly and familiar with what OTT advertising is, you might be wondering how your brand can make...
10,000. That’s, on average, how many ads are being seen by today’s consumers each and every day. Take a moment and think: How many of those ads do you actually remember? As the digital landscape evolves, we are becoming less and less affected by ads—not because...
It seems like the entire world is ‘all in’ on AI, including the newest Master of Prompt Engineering, ChatGPT. But agencies and creatives have been wary—and for good reason. So, we’re here to set the record straight. The rise of artificial intelligence is nothing to...
