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Email Metrics Slipping? How We Optimize Deliverability Based on Gmail and Yahoo’s New Mandates

Email Metrics Slipping? How We Optimize Deliverability Based on Gmail and Yahoo’s New Mandates

by Jeff Kemp | Dec 13, 2023 | Best Practices, Email

Are your email metrics slipping? As the digital landscape evolves, so do the standards for effective email marketing. Starting in February 2024, Google and Yahoo are introducing significant new mandates for bulk email senders, fundamentally changing how businesses...
Gen Alpha’s World: Navigating the Landscape of the Upcoming Generation

Gen Alpha’s World: Navigating the Landscape of the Upcoming Generation

by Annie DiFazio | Oct 19, 2023 | Best Practices

It’s crucial for businesses and marketers to stay ahead of the curve by understanding the upcoming generation. As we adapt to the dominance of Gen Z, a new cohort—Gen Alpha—is already stepping into the limelight.  Born between 2010 and 2025, this generation is...
The Future Is Accessible: Creating an Inclusive Marketing Strategy

The Future Is Accessible: Creating an Inclusive Marketing Strategy

by Caitlyn Huguenel | Sep 25, 2023 | Best Practices, Social Media

Social media has always been a way to stay connected with friends and family, share data and information, meet like-minded people, build a business or platform, find your creative voice, and more—the possibilities are endless.   Most importantly, it’s been a way to...
The Top 5 Consensus Digital Marketing Trends and Predictions for 2023

The Top 5 Consensus Digital Marketing Trends and Predictions for 2023

by Anthony Galasso | Jan 17, 2023 | Best Practices

Each year unveils new insights as marketers reflect back on the past in preparation for the future. This year is no different, with a new set of digital marketing trends and predictions for 2023 being released from top-tier industry publications, platforms, and...
Our Complete Guide to Running a Successful Brand Ambassador Program

Our Complete Guide to Running a Successful Brand Ambassador Program

by Emily Sorrentino, Annie DiFazio | Oct 25, 2022 | Best Practices, Branding, Social Media

Do you think your brand could benefit from a strong and collaborative brand ambassador strategy? Well, we at AGAIN Interactive know exactly how to help you implement this from start to finish. Our expertise and insights will guide you through creating a successful and...
How Brands Can Protect Themselves from Misinformation

How Brands Can Protect Themselves from Misinformation

by Anthony Galasso | Sep 29, 2022 | Best Practices, Branding

Misinformation is not a new concept. In fact, due to human error, it’s likely that the effects of misinformation existed long before the printing press was even invented. However, with the ability to consume, share, and offer opinions on any piece of information on...
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