What is influencer marketing? At its core, Sprout Social defines an influencer as “someone in your niche or industry with sway over your target audience.” Current Influencer Marketing Trends Over the years, we’ve seen influencers take many forms before settling into...
It seems like the entire world is ‘all in’ on AI, including the newest Master of Prompt Engineering, ChatGPT. But agencies and creatives have been wary—and for good reason. So, we’re here to set the record straight. The rise of artificial intelligence is nothing to...
Are your email metrics slipping? As the digital landscape evolves, so do the standards for effective email marketing. Starting in February 2024, Google and Yahoo are introducing significant new mandates for bulk email senders, fundamentally changing how businesses...
It’s crucial for businesses and marketers to stay ahead of the curve by understanding the upcoming generation. As we adapt to the dominance of Gen Z, a new cohort—Gen Alpha—is already stepping into the limelight. Born between 2010 and 2025, this generation is...
Social media has always been a way to stay connected with friends and family, share data and information, meet like-minded people, build a business or platform, find your creative voice, and more—the possibilities are endless. Most importantly, it’s been a way to...
Each year unveils new insights as marketers reflect back on the past in preparation for the future. This year is no different, with a new set of digital marketing trends and predictions for 2023 being released from top-tier industry publications, platforms, and...