Should your social media strategy take more of a channel-specific approach? The short answer: Yes. However, creating channel-specific content isn’t that simple. In fact, the same reasons suggesting you should create a channel-specific social media strategy—platform...
Are you being social on social media? While you may have a bulletproof content strategy and unwavering posting cadence, that alone isn’t enough in today’s digital world. To build stronger relationships with your current and future consumers and increase brand...
When it comes to digital marketing, great creative content can make a huge difference. But what is it that turns good creative content into great creative content? That, of course, might be subjective. However, one thing is for sure, creativity is all about making...
Since the introduction of Reels, people have drawn comparisons between this new platform and TikTok—which has our clients wondering which of these they should be using to bolster their brands. We say, why choose one? Reels and TikTok allow users to create and share...
Instagram has done it again and will be rolling out a new shop feature on the explore feed within the platform. This update will now feature and showcase a full range of shoppable items within the feed, turning it into an in-app shopping destination where shoppers can...
COVID has forced brands to shift their content strategies in a very big way because now more than ever, they have to meet their customers where they are. Today, this means figuring out how to relate to customers as they become more and more accustomed to this “new...
