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The Magic of Millennial Marketing [Infographic]

The Magic of Millennial Marketing [Infographic]

by Annie DiFazio | Feb 23, 2024 | Best Practices, Branding, Research, Social Media

Marketing is not a one-size-fits-all approach.   Just as brands have adapted their marketing efforts to better reach Gen Z—and plan to implement shifts aimed at improving future connections among Gen Alpha—it takes a distinct approach to keep Millennials feeling heard...
Speak Louder in Search: Unleashing the Power of Voice SEO

Speak Louder in Search: Unleashing the Power of Voice SEO

by Caitlyn Huguenel | Feb 14, 2024 | Best Practices, Research, Social Media

From smartphones to smart TVs, using virtual assistants like Siri, Cortana, and Alexa to conduct web searches has become a normal occurrence for many consumers. It’s a faster, easier, and more convenient way for them to search for what they’re looking for online, and...
Be Kind, Rewind: We’re Totally Into Nostalgia Marketing

Be Kind, Rewind: We’re Totally Into Nostalgia Marketing

by Tara Byrne | Feb 6, 2024 | Best Practices, Branding, Creative, Research, Social Media

Younger generations are feeling trapped in a state of arrested development, seeking comfort in times when social media and many of today’s global issues were seemingly non-existent. Similarly, traditional milestones, like buying a house or finding a job, have become...
The Future Is Accessible: Creating an Inclusive Marketing Strategy

The Future Is Accessible: Creating an Inclusive Marketing Strategy

by Caitlyn Huguenel | Sep 25, 2023 | Best Practices, Social Media

Social media has always been a way to stay connected with friends and family, share data and information, meet like-minded people, build a business or platform, find your creative voice, and more—the possibilities are endless.   Most importantly, it’s been a way to...
Our Complete Guide to Running a Successful Brand Ambassador Program

Our Complete Guide to Running a Successful Brand Ambassador Program

by Emily Sorrentino, Annie DiFazio | Oct 25, 2022 | Best Practices, Branding, Social Media

Do you think your brand could benefit from a strong and collaborative brand ambassador strategy? Well, we at AGAIN Interactive know exactly how to help you implement this from start to finish. Our expertise and insights will guide you through creating a successful and...
Are Instagram Hashtags Still #Cool?

Are Instagram Hashtags Still #Cool?

by Samantha Sekora | May 17, 2022 | Best Practices, Social Media

The secret is out: Hashtags, per Instagram chief Adam Mosseri, are still primarily used in conjunction with their original purpose, which started as a way to categorize and organize content on the channel. Over the years, we’ve discovered tags are not necessarily used...
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