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BLOG ARTICLES
From Likes to Leads: The Art of Turning Engagement Into Revenue
Are ‘Likes’ really the most important measure of brand success on social media? We’ve certainly been conditioned to believe it’s true. But anyone—be it a regular person, celebrity, influencer, brand, etc.—can garner a lot of Likes on social. Even an egg can earn 55.5...
Social Media Strategy: Crafting a Master Playbook to Inform How Brands Walk and Talk
If your brand was a person, how would they interact with others? A living, breathing social media strategy keeps all stakeholders on the same page as trends, goals, and the like evolve over time.
The Death of Google and Why Search Has Moved to Social
The days of telling people to “just Google it” are slowly dwindling. In short, search is going social.
Marketing Victories vs. Flops: A Look into What Makes a Successful Digital Marketing Campaign
Behind any successful marketing campaign lies a trail of long meetings, stretching creative muscles, experimentation, and sometimes, failed ideas that go viral for the wrong reasons.
Marketing Victories vs. Flops: A Look into What Makes a Successful Digital Marketing Campaign
Behind any successful marketing campaign lies a trail of long meetings, stretching creative muscles, experimentation, and sometimes, failed ideas that go viral for the wrong reasons.
Digital Opportunities in Out-of-Home (OOH) Advertising
What do billboards, bus shelters, street furniture, and airports have in common? They’re meccas for out-of-home (OOH) advertising!
TikTok for Business: Ideate, Produce, Optimize, and Go Viral
Your brand’s guide to creating a triumphant TikTok presence.
How Streaming Advertising Takes Your Brand OTT (Over-The-Top)
Streaming is in. Linear is out. It’s time for brands to shift their strategy and take their advertising efforts over-the-top—literally.
Going OTT: 5 Streaming Ad Units to Incorporate into Your Marketing Strategy
There are several strategic OTT advertising paths brands can explore to prospect or retarget their best audiences.
Your Guide to the Future of Immersive Technology
Don’t dismiss what’s (literally) right in front of you: Immersive technology is no longer a figment of your imagination. It’s the future of advertising.
![The Magic of Millennial Marketing [Infographic]](https://againinteractive.com/wp-content/uploads/2024/02/Millennial-header-1080x630.png)
The Magic of Millennial Marketing [Infographic]
Marketing is not a one-size-fits-all approach. It takes a distinct strategy to keep Millennials engaged. Enter: The Power of Millennial Marketing!
Speak Louder in Search: Unleashing the Power of Voice SEO
Speak louder in search! Find out how your brand can unleash the power of voice SEO.
Be Kind, Rewind: We’re Totally Into Nostalgia Marketing
Brands everywhere are doing it: Nostalgia marketing, that is. Be kind and rewind as we look back at top campaigns!
Next Steps: Anthony Galasso Promoted to Associate Creative Director
AGAIN Interactive is thrilled to announce the well-deserved promotion of Anthony Galasso to the role of Associate Creative Director.
10 Pain Points for Modern Marketers and How We Drive Results
As the industry evolves, 10 specific pain points for modern marketers continue to resurface. Fortunately, we can help you take your campaign to the next level.
Looking Ahead: The Future Is Influencer Marketing
Will influencer fatigue and over-saturation impact the future of influencer marketing? Not on our watch.
Best Ways to Use ChatGPT: A Guide for Agencies Looking to Go All in on AI
It’s time for agencies to go all in on AI! Discover the best ways to use ChatGPT, no matter your role in the creative process.
Picture Perfect: A Product Shot Is Worth a Thousand Words
They say a picture is worth a thousand words. A good product shot can be the difference between thousands of words…and dollars.
Email Metrics Slipping? How We Optimize Deliverability Based on Gmail and Yahoo’s New Mandates
If your email metrics are slipping, it may be due to new mandates from Google and Yahoo, fundamentally changing how businesses reach their audiences via email.
Gen Alpha’s World: Navigating the Landscape of the Upcoming Generation
As we adapt to the dominance of Gen Z, a new cohort—Gen Alpha—is already stepping into the limelight.
The Future Is Accessible: Creating an Inclusive Marketing Strategy
What is accessibility and how can inclusive social media content enhance experiences for your audience as well as your brand?
The Risks and Rewards of Ameliorating: When Brands Should Step In to Make a Bad Situation Better
Ameliorating is the act of making the best of a bad situation. Should brands play a role in today’s most controversial topics? Yes, and no.
Retire the Old Playbook: How to Reach Gen Z
Gen Z is reshaping how brands engage, which is vital for marketers trying to continuing to create meaningful campaign success.
Our Culture Through the Eyes of AGAIN’s Newest Employees
From tracking changes in social media trends, monitoring clients’ social channels, and more, there’s a lot that goes into making an agency successful. A large part of that success is the workplace culture: how the team works together and the company’s commitment to its employees. AGAIN Interactive is no exception.
The Top 5 Consensus Digital Marketing Trends and Predictions for 2023
We looked at all those digital marketing trends and predictions for 2023 and condensed them into a single think piece so you don’t have to. You’re welcome.
Our Complete Guide to Running a Successful Brand Ambassador Program
We take you through how to initiate and operate a brand ambassador partnership for you or your clients.
How Brands Can Protect Themselves from Misinformation
We take a look at the relationship between brands and misinformation and what marketers can do to protect their work.
Are Instagram Hashtags Still #Cool?
The secret is out: Hashtags, per Instagram chief Adam Mosseri, are still primarily used in conjunction with their original purpose, which started as a way to categorize and...
How to Determine Your Brand’s Target Audience
Are you marketing to the right audience in your organic and paid social efforts? Even well-established brands struggle to find their voice among different audiences, often...
Brand Activism: Taking a Stand on Social Justice Issues
Brands tackling social justice issues isn’t a new or innovative concept. However, since the start of the pandemic, brand activism appears to have taken a more prominent role...
3 Things to Know Before Creating a Channel-Specific Social Media Strategy
Should your social media strategy take more of a channel-specific approach? The short answer: Yes…
Our 4 Best Practices for Creating Technical Blog Content for Clients
As a copywriter I’ve been assigned some blogs that are fairly technical in nature. This is something we’re quite familiar with! Between satisfying our clients’ needs and...
5 Types of Marketing CTAs – What’s the Right Call?
What is a CTA? Consumers are often overwhelmed with posts, ads, and emails prompting them to take some sort of action. In most cases, the goal of these prompts can be...
Let’s Get Social: Your Guide to Managing Your Brand’s Community
Are you being social on social media? While you may have a bulletproof content strategy and unwavering posting cadence, that alone isn’t enough in today’s…
Creative Content Strategy: How Attention and Emotion Drive Results
When it comes to digital marketing, great creative content can make a huge difference. But what is it that turns good creative content into great creative content? That, of...
How TikTok and Instagram Reels Can “Feed” Into Your Marketing Strategy
Since the introduction of Reels, people have drawn comparisons between this new platform and TikTok—which has our clients wondering which of these they should be using to...
Instagram Adds New ‘Shop’ Feature
Instagram has done it again and will be rolling out a new shop feature on the explore feed within the platform. This update will now feature and showcase a full range of...
A Stamp of Approval: Why UGC is Crucial In The Wake of COVID
COVID has forced brands to shift their content strategies in a very big way because now more than ever, they have to meet their customers where they are. Today, this means...
4 Crisis Management Considerations for Marketers Thanks to COVID.
The situation that we’re all facing in light of COVID-19 is one that we were unprepared for and are still grappling with as we try to understand and acclimate to this new...