Digital marketing has changed over the past decade, creating two types of marketers—those who count their social followings and those who make their marketing count. By addressing these top pain points for modern marketers, stakeholders can position themselves as...
What is influencer marketing? At its core, Sprout Social defines an influencer as “someone in your niche or industry with sway over your target audience.” Current Influencer Marketing Trends Over the years, we’ve seen influencers take many forms before settling into...
Gen Z is the largest generation in the world. They’ve grown up with social media and have seen the changing of the digital marketing landscape firsthand, making them highly discerning consumers who can easily spot buzzwords, false advertising, or inauthenticity....