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The Magic of Millennial Marketing [Infographic]

The Magic of Millennial Marketing [Infographic]

by Annie DiFazio | Feb 23, 2024 | Best Practices, Branding, Research, Social Media

Marketing is not a one-size-fits-all approach.   Just as brands have adapted their marketing efforts to better reach Gen Z—and plan to implement shifts aimed at improving future connections among Gen Alpha—it takes a distinct approach to keep Millennials feeling heard...
Speak Louder in Search: Unleashing the Power of Voice SEO

Speak Louder in Search: Unleashing the Power of Voice SEO

by Caitlyn Huguenel | Feb 14, 2024 | Best Practices, Research, Social Media

From smartphones to smart TVs, using virtual assistants like Siri, Cortana, and Alexa to conduct web searches has become a normal occurrence for many consumers. It’s a faster, easier, and more convenient way for them to search for what they’re looking for online, and...
Be Kind, Rewind: We’re Totally Into Nostalgia Marketing

Be Kind, Rewind: We’re Totally Into Nostalgia Marketing

by Tara Byrne | Feb 6, 2024 | Best Practices, Branding, Creative, Research, Social Media

Younger generations are feeling trapped in a state of arrested development, seeking comfort in times when social media and many of today’s global issues were seemingly non-existent. Similarly, traditional milestones, like buying a house or finding a job, have become...
10 Pain Points for Modern Marketers and How We Drive Results

10 Pain Points for Modern Marketers and How We Drive Results

by Anthony Galasso, Caitlyn Huguenel | Jan 18, 2024 | Best Practices, Research

Digital marketing has changed over the past decade, creating two types of marketers—those who count their social followings and those who make their marketing count. By addressing these top pain points for modern marketers, stakeholders can position themselves as...
Looking Ahead: The Future Is Influencer Marketing

Looking Ahead: The Future Is Influencer Marketing

by Tara Byrne | Jan 16, 2024 | Best Practices, Branding, Research

What is influencer marketing? At its core, Sprout Social defines an influencer as “someone in your niche or industry with sway over your target audience.” Current Influencer Marketing Trends Over the years, we’ve seen influencers take many forms before settling into...
Best Ways to Use ChatGPT: A Guide for Agencies Looking to Go All in on AI

Best Ways to Use ChatGPT: A Guide for Agencies Looking to Go All in on AI

by Samantha Sekora | Jan 9, 2024 | Best Practices, Creative

It seems like the entire world is ‘all in’ on AI, including the newest Master of Prompt Engineering, ChatGPT. But agencies and creatives have been wary—and for good reason. So, we’re here to set the record straight. The rise of artificial intelligence is nothing to...
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