Marketing is not a one-size-fits-all approach. Just as brands have adapted their marketing efforts to better reach Gen Z—and plan to implement shifts aimed at improving future connections among Gen Alpha—it takes a distinct approach to keep Millennials feeling heard...
From smartphones to smart TVs, using virtual assistants like Siri, Cortana, and Alexa to conduct web searches has become a normal occurrence for many consumers. It’s a faster, easier, and more convenient way for them to search for what they’re looking for online, and...
Younger generations are feeling trapped in a state of arrested development, seeking comfort in times when social media and many of today’s global issues were seemingly non-existent. Similarly, traditional milestones, like buying a house or finding a job, have become...
Digital marketing has changed over the past decade, creating two types of marketers—those who count their social followings and those who make their marketing count. By addressing these top pain points for modern marketers, stakeholders can position themselves as...
What is influencer marketing? At its core, Sprout Social defines an influencer as “someone in your niche or industry with sway over your target audience.” Current Influencer Marketing Trends Over the years, we’ve seen influencers take many forms before settling into...
It seems like the entire world is ‘all in’ on AI, including the newest Master of Prompt Engineering, ChatGPT. But agencies and creatives have been wary—and for good reason. So, we’re here to set the record straight. The rise of artificial intelligence is nothing to...