Can you hear your brand’s voice inside your head? While that oftentimes may be cause for concern, don’t panic—it’s just another sign that you’re a social media strategy guru, a fantastic marketer, and a creative thinker! Knowing how your brand walks and talks is...
There are two types of marketers today: Gamblers and Leaders. Gamblers take shots in hopes that their campaign goes viral—while leaders look to build genuine, impactful campaigns that evoke strong emotions from their audience. Campaigns like this are often led by...
What do billboards, bus shelters, street furniture, and airports have in common? They’re meccas for out-of-home (OOH) advertising! OOH advertising is just as it sounds—advertising that happens outside of a consumer’s home. While not entirely new, this centuries-old...
Blink. That’s how little time your brand has to capture the attention of today’s consumers on TikTok. Per the platform’s best practices, the first three to six seconds of a TikTok video are critical to keeping watchers engaged, with 50% of total impact occurring...
Streaming is in. Linear is out. After all, linear TV viewership dropped below 50% during the summer of 2023—an all-time low. So, to maintain connections with watchers around the world, brands are shifting their strategy, taking their advertising efforts...
Over-the-top (OTT) advertising: You know it. You love it. But, if you’ve yet to get acquainted with this game-changer, allow us to introduce you. Now that you’re all friendly and familiar with what OTT advertising is, you might be wondering how your brand can make...
