Are ‘Likes’ really the most important measure of brand success on social media? We’ve certainly been conditioned to believe it’s true. But anyone—be it a regular person, celebrity, influencer, brand, etc.—can garner a lot of Likes on social. Even an egg can earn 55.5...
Can you hear your brand’s voice inside your head? While that oftentimes may be cause for concern, don’t panic—it’s just another sign that you’re a social media strategy guru, a fantastic marketer, and a creative thinker! Knowing how your brand walks and talks is...
The days of telling people to “just Google it” are slowly dwindling. In short, search is going social. Over the last few years, social media has grown to become the go-to search engine for younger generations. By offering unparalleled discoverability, it’s no wonder...
There are two types of marketers today: Gamblers and Leaders. Gamblers take shots in hopes that their campaign goes viral—while leaders look to build genuine, impactful campaigns that evoke strong emotions from their audience. Campaigns like this are often led by...
What do billboards, bus shelters, street furniture, and airports have in common? They’re meccas for out-of-home (OOH) advertising! OOH advertising is just as it sounds—advertising that happens outside of a consumer’s home. While not entirely new, this centuries-old...
Blink. That’s how little time your brand has to capture the attention of today’s consumers on TikTok. Per the platform’s best practices, the first three to six seconds of a TikTok video are critical to keeping watchers engaged, with 50% of total impact occurring...
